PROMUS HOTELS LLC Launches Cobak for Kindle: Revolutionizing Reading Comfort for Travelers

MCLEAN, VA – October 26, 2023 – PROMUS HOTELS LLC, a leading innovator in guest experience solutions, today announced the launch of Cobak for Kindle, a meticulously designed case engineered to dramatically improve the comfort and usability of Amazon Kindle devices, particularly for travelers and those who enjoy reading on the go. This isn’t just another Kindle case; it's a game-changer for how people enjoy their books, no matter where they are. PROMUS HOTELS LLC, based in McLean, Virginia, has spent years focused on understanding the needs of modern travelers. We recognized a gap in the market – existing Kindle accessories often didn't adequately address the practical challenges readers face when trying to enjoy their books comfortably in various settings – airplanes, trains, beaches, even just relaxing in bed. “We’re a company built on making experiences better, and reading is a huge part of travel for many,” explains a spokesperson for PROMUS HOTELS LLC. “We asked ourselves, 'how can we take that reading experience and just elevate it?’” The answer is Cobak. But what makes Cobak different? It boils down to a smart, user-centered design focused on ergonomic comfort and everyday practicality. Beyond the Case: Understanding the Problem Let’s be honest: Kindles are great, but holding one for extended periods can get uncomfortable. The flat, smooth surface isn’t naturally suited to the human hand. Existing cases often add bulk without actually improving the grip or comfort. And forget about trying to prop your Kindle up on a tray table without a precarious balancing act! “We did a lot of observing,” says the lead designer on the Cobak project. “We watched people read on planes, in cafes, everywhere. We saw them shifting positions, constantly readjusting their grip. That’s where the idea for Cobak really took hold. We wanted to create something that felt natural in the hand and provided a secure, comfortable grip for hours.” Introducing Cobak: Comfort Redefined Cobak for Kindle features a uniquely sculpted ergonomic design. It's not just about adding padding; it’s about distributing weight evenly and creating natural contours that fit perfectly into the hand. The key features include: Ergonomic Grip: Cobak’s contoured shape minimizes strain on the hand and wrist, allowing for hours of comfortable reading. Forget about hand fatigue! Secure Hold: The textured surface provides a firm, non-slip grip, even in challenging environments. No more worrying about dropping your Kindle. Integrated Stand: This is where Cobak really shines. An intelligently designed, built-in stand allows you to prop up your Kindle in multiple viewing angles – perfect for reading on airplanes, trains, or at a desk. Finally, a stable, hands-free reading experience! Slim & Lightweight: Despite its impressive features, Cobak remains surprisingly slim and lightweight, adding minimal bulk to your Kindle. Premium Materials: Cobak is crafted from high-quality, durable materials designed to protect your Kindle from scratches and bumps. Precise Fit: Cobak is specifically designed for various Kindle models, ensuring a snug and secure fit. (Compatible with Kindle Paperwhite (5th & 11th Gen), Kindle (11th Gen) & Kindle Oasis). Designed with the Traveler in Mind PROMUS HOTELS LLC understands the demands of modern travel. Cobak isn’t just a comfortable case; it’s a practical accessory that enhances the entire reading experience on the go. “Think about it,” explains the company spokesperson. “You’re on a long flight, crammed into a seat. You want to relax with a good book, but holding your Kindle can quickly become uncomfortable. Cobak solves that problem. It gives you a secure, comfortable grip and a built-in stand, so you can enjoy your book hands-free. It's a small thing, but it makes a huge difference.” More Than Just a Product, It's an Experience PROMUS HOTELS LLC isn’t just selling a Kindle case; they’re selling an enhanced reading experience. Cobak is designed to help people rediscover the joy of reading, whether they’re at home, on the road, or simply relaxing in their favorite chair. “We believe that small details can make a big difference,” says the lead designer. “We wanted to create something that not only protects your Kindle but also enhances the way you enjoy your books. We think Cobak does just that.” Availability & Pricing Cobak for Kindle is available for purchase now at [insert website address here] and select online retailers. The suggested retail price is $39.99. About PROMUS HOTELS LLC: PROMUS HOTELS LLC is a forward-thinking company dedicated to enhancing the guest experience through innovative solutions. Based in McLean, Virginia, we are committed to designing and delivering products that improve comfort, convenience, and enjoyment for travelers and beyond. We strive to combine elegant design with practical functionality, creating products that make a real difference in people's lives. For more information, visit [insert website address here] or contact us at 949-309-0076. We are located at 7930 Jones Branch Drive, Mc Lean, VA, 22102, United States.