PROMUS HOTELS LLC Launches Cobak for Kindle: Revolutionizing Reading Comfort for Travelers & Beyond

MCLEAN, VA – November 8, 2023 – PROMUS HOTELS LLC, a leading provider of innovative hospitality solutions, today announced the launch of Cobak for Kindle, a cleverly designed, ergonomic grip designed to transform the Kindle reading experience. Addressing a common pain point for avid readers, especially those on the go, Cobak aims to provide unparalleled comfort and security while enjoying eBooks. “We’ve noticed a lot of our guests, and frankly, people everywhere, are glued to their Kindles,” explains David Chen, CEO of PROMUS HOTELS LLC. “But holding one for extended periods can be tiring. We saw a real opportunity to enhance that experience, making it more comfortable and enjoyable, especially during travel.” PROMUS HOTELS LLC, while known for its commitment to providing exceptional guest experiences through streamlined hotel management and cutting-edge technology, may seem like an unusual innovator in the e-reader accessory space. However, Chen explains the company’s approach to product development is rooted in understanding everyday needs. “We’re in the business of comfort and convenience. We solve problems, whether it’s making hotel check-in easier or making reading more comfortable. It's all about improving people's lives." What is Cobak for Kindle? Cobak isn’t just another Kindle case. It’s a thoughtfully engineered grip that attaches securely to the back of your Kindle (compatible with Kindle Paperwhite 5th/6th/7th Generation, Kindle Oasis 2nd/3rd Generation, and standard Kindle 11th Generation). It's made from a soft-touch, durable silicone material, designed to mold comfortably to your hand. "We spent months prototyping and testing different materials and designs," says Sarah Lee, Lead Product Designer at PROMUS HOTELS LLC. “The goal was simple: create something that feels good in your hand, provides a secure grip, and doesn’t add significant bulk.” Key Features & Benefits: Ergonomic Design: Cobak’s curved shape cradles your hand, reducing strain and fatigue during long reading sessions. It distributes the weight of the Kindle more evenly, making it feel lighter and easier to hold. Secure Grip: The textured silicone provides a non-slip grip, even when reading one-handed on a bumpy plane, train, or bus. No more worrying about dropping your Kindle! Lightweight & Portable: Cobak adds minimal weight and bulk to your Kindle, making it easy to slip into your bag or carry around all day. Easy to Attach & Remove: The flexible silicone construction allows for quick and easy attachment and removal, so you can switch between using Cobak and a standard Kindle case. Protective: While primarily a comfort accessory, Cobak also provides a layer of protection against bumps and scratches. Multiple Colors: Cobak is currently available in classic Black, vibrant Teal, and warm Grey to suit your personal style. Why Cobak? Addressing the Reading Pain Points Many Kindle users experience hand fatigue, cramping, and discomfort after holding their devices for extended periods. This is especially true for travelers who rely on their Kindles for entertainment during long journeys. “We talked to a lot of Kindle users, and the same complaints kept coming up,” says Chen. “People were saying their hands hurt, they were worried about dropping their devices, and they wanted a more comfortable way to enjoy their books.” Cobak directly addresses these pain points by providing a secure, ergonomic grip that reduces strain and improves comfort. “We think of it as an extension of your hand,” explains Lee. “It’s designed to work with you, not against you, so you can focus on enjoying your reading.” PROMUS HOTELS LLC & Innovation Beyond Hospitality While PROMUS HOTELS LLC’s core business is hospitality technology, the company is actively expanding its product portfolio to include innovative solutions for everyday problems. “We see a lot of opportunities to leverage our design and engineering expertise to create products that improve people’s lives,” says Chen. “We’re not just a hotel technology company; we’re a problem-solving company.” The launch of Cobak for Kindle is a testament to this commitment. “We believe that even small improvements can make a big difference,” says Chen. “And we’re excited to bring Cobak to Kindle users around the world.” Availability & Pricing Cobak for Kindle is available for purchase now on the PROMUS HOTELS LLC website (www.promushotels.com/cobak) and Amazon. The retail price is $19.99. A special launch discount is currently available for a limited time. About PROMUS HOTELS LLC PROMUS HOTELS LLC is a leading provider of innovative technology solutions for the hospitality industry. Based in McLean, Virginia, the company is committed to developing cutting-edge solutions that enhance the guest experience and streamline hotel operations. PROMUS HOTELS LLC is also expanding its product portfolio to include innovative consumer products that address everyday needs. For more information, visit www.promushotels.com.