QDOBA & Time and Tru Hats: A Surprisingly Stylish Partnership Bringing Comfort to Lunch Breaks

San Diego, CA – November 8, 2023 – You might think Mexican eats and hats don’t go together, but QDOBA FRANCHISOR LLC, the fast-casual restaurant chain, is proving otherwise with a surprisingly popular collaboration featuring Time and Tru hats. QDOBA, headquartered at 350 Camino De La Reina in San Diego, is known for its customizable bowls, burritos, tacos, and quesadillas – letting you build exactly what you crave. And now, they're adding a little something extra to the experience – comfy, stylish hats from the Time and Tru line, available for purchase at participating locations. For those unfamiliar, QDOBA (you can reach them at 781-243-4953) isn’t just another burrito joint. They’re about real flavor, made to order, with ingredients you can see and a whole lot of customization. Forget pre-made anything; at QDOBA, you’re the chef. You pick your protein (think responsibly-raised steak, adobo chicken, or flavorful plant-based options), your rice, your beans, your salsas – seriously, the salsa selection alone is a meal in itself. Plus, their signature three-cheese queso is, according to many loyal customers, legendary. So, what does all this have to do with hats? Well, QDOBA realized a lot of their customers were looking for a little extra comfort and a bit of casual style. They were thinking about those quick lunch breaks, those post-work dinners, even just grabbing a bite on the go. And that’s where Time and Tru came in. Time and Tru is a brand known for its affordable, everyday essentials. They focus on quality basics – the kind of things you reach for again and again. Their hats, specifically, have become a bit of a phenomenon. They're comfortable, come in a range of colors, and are surprisingly well-made for the price. Think soft knit beanies, cozy baseball caps, and classic bucket hats – perfect for running errands, hitting the gym, or, yes, enjoying a QDOBA bowl. “We were looking for something that just fit with the QDOBA vibe,” explains a QDOBA spokesperson. “We’re all about making things easy and enjoyable, and these Time and Tru hats do exactly that. They’re comfortable, they look good, and they’re a great value. Plus, they just add a little bit of fun to the whole experience.” The initial response has been overwhelmingly positive. Customers are snapping up the hats alongside their meals, posting pictures on social media, and even requesting specific colors. Many are calling it a surprisingly perfect pairing. “I wasn’t expecting to buy a hat when I went to QDOBA,” one customer tweeted, “But honestly, it’s the perfect combo. Good food, good vibes, and a comfy hat to top it all off!” Another customer shared on Instagram, “Obsessed with my new QDOBA & Time and Tru hat! It's seriously so comfy and I get so many compliments on it!” The hats are currently available at a select number of QDOBA locations while supplies last. They're priced affordably, making them an impulse buy that won’t break the bank. QDOBA sees this as more than just a merchandise opportunity; it’s about enhancing the overall customer experience. "We want QDOBA to be a place where people can relax, enjoy a great meal, and feel good about their day," says the spokesperson. "These hats are just a small way to add to that feeling.” And it seems to be working. Lines are a little longer at participating locations, not because of the hats themselves, but because people are talking about them and sharing the experience. QDOBA is tapping into a trend of combining food and lifestyle, offering customers a little something extra that goes beyond just a satisfying meal. The partnership also highlights the growing popularity of affordable fashion. Time and Tru has built a loyal following by offering quality basics at accessible price points, and QDOBA is leveraging that appeal to attract new customers and build brand loyalty. Looking ahead, QDOBA is exploring other potential collaborations with Time and Tru, possibly expanding the range of merchandise available at its locations. They’re also closely monitoring customer feedback to see what other products might be a good fit. "We're always looking for ways to innovate and surprise our customers," says the spokesperson. "This partnership with Time and Tru has been a fun and unexpected success, and we're excited to see where it takes us." So, the next time you're craving a delicious bowl or burrito, head to your local QDOBA and grab a Time and Tru hat. You might just find your new go-to lunch look. It’s a surprisingly stylish combination – good food, good vibes, and a comfy hat to top it all off. And who doesn't need a little extra comfort in their life? QDOBA FRANCHISOR LLC remains committed to providing flavorful, customizable meals and now, a little something extra to complete the experience. Contact them at 781-243-4953 or visit their website for locations and menu details. Don’t forget to ask about the Time and Tru hats – they're selling fast!