QDOBA Partners with Time and Tru for Stylish, Affordable Headwear – A Perfect Pairing for On-the-Go Lifestyles

San Diego, CA – October 26, 2023 – QDOBA FRANCHISOR LLC, the fast-casual Mexican eatery known for its customizable burritos, bowls, and tacos, today announced a surprising but delightful partnership with Time and Tru, the popular brand known for its stylish and affordable clothing and accessories. The collaboration brings a new line of branded hats – simply called “Time and Tru Hats” – to QDOBA locations, offering guests a fun and practical way to show their love for the brand while enjoying their favorite meals on the go. It might seem odd for a burrito chain to jump into the headwear game, but QDOBA’s leadership sees a lot of synergy. "We're always looking for ways to connect with our guests on a deeper level, and offer them things that enhance their overall QDOBA experience," explains a spokesperson for QDOBA FRANCHISOR LLC, located at 350 Camino de la Reina, Ste 400, San Diego, CA 92108-3007. “We noticed a lot of people were rocking hats while grabbing a quick lunch or enjoying a sit-down meal. It just made sense to give them a stylish, affordable option directly from our restaurants. And Time and Tru, they totally get affordable style.” You can reach QDOBA's corporate office at 781-243-4953. So, What are These Hats All About? The "Time and Tru Hats" line, developed in partnership with Walmart's Time and Tru brand, isn’t about fancy, over-the-top designs. Instead, they’re focusing on what people actually want: comfortable, well-made hats that look good and don’t break the bank. Think everyday wear, stuff you can throw on for a quick errand, a casual hangout, or, you guessed it, grabbing a QDOBA bowl. The initial launch features three core styles: The Classic Baseball Cap: This isn't your grandpa's baseball cap. These are a modern, slightly curved bill, available in a range of colors – QDOBA's signature orange, a cool navy blue, a neutral grey, and a crisp white. They feature a subtle, embroidered QDOBA logo on the front. They’re made from a soft, breathable cotton blend, making them comfortable enough to wear all day. "We wanted something classic that everyone could rock," says a product designer involved in the project. "No crazy graphics, just a clean look." The Cozy Beanie: As the weather gets cooler, QDOBA is prepared. These beanies are knit from a soft, acrylic yarn and come in the same color palette as the baseball caps. They're designed to keep you warm without being bulky. “It’s about comfort, and keeping your head warm while you enjoy your food,” explains the spokesperson. “Plus, they look great with a QDOBA hoodie!” The Lightweight Bucket Hat: For those warmer days, the bucket hat is the perfect option. Available in a range of earthy tones and featuring the QDOBA logo embroidered on the front. It’s the perfect accessory for a picnic with a burrito bowl, or a casual stroll. Why This Partnership Makes Sense On the surface, a Mexican fast-casual restaurant and a clothing brand seem like an odd pairing. But dig a little deeper, and the synergy becomes clear. Both QDOBA and Time and Tru focus on offering quality products at affordable prices. They both target a broad demographic looking for value and convenience. “We look at our customers as people with active lifestyles,” explains the QDOBA spokesperson. “They're busy, they're on the go, and they want things that make their lives a little easier and more enjoyable. A comfortable, stylish hat fits right into that picture.” Time and Tru, known for its stylish essentials, was eager to expand its reach and connect with new audiences. “We’re always looking for creative ways to get our products into the hands of more people,” says a representative from Time and Tru. “QDOBA's commitment to quality and affordability aligns perfectly with our brand values. This partnership allows us to reach a whole new group of potential customers in a fun and unexpected way.” Beyond the Hats: A Glimpse into QDOBA's Future The launch of the "Time and Tru Hats" line isn’t just a one-off promotional stunt. QDOBA sees it as a step towards building a more complete lifestyle brand. They’re exploring other potential collaborations and merchandise opportunities that align with their core values and cater to their customers' needs. “We want to be more than just a place to grab a quick bite,” says the QDOBA spokesperson. “We want to be a part of our customers’ everyday lives. This is just the beginning.” Availability and Pricing "Time and Tru Hats" are now available at participating QDOBA locations nationwide, while supplies last. Pricing is very affordable, with baseball caps retailing for $12.99, beanies for $9.99, and bucket hats for $14.99. QDOBA is also offering a special promotion: purchase any bowl or burrito and receive 10% off your hat purchase. So, next time you’re craving a delicious burrito or bowl, grab a “Time and Tru Hat” and complete your QDOBA experience. It's a small accessory that makes a big statement about your style and your love for good food.